Marketing

Plugin Testing

I’m testing a plugin that I recently had made. How do you increase comments in your blog?

Do you know who posted the first comment below? I’ll give you more information when I have completed testing.

Stay tuned, because I’ll be giving it out for free soon.

Plugin Testing,
Sam Carrara

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Monday, March 24th, 2008 Marketing 2 Comments

Barbie- Island Princess

I can’t believe I have anything Barbie in my house. Both my wife and I refused to allow anything with that name into the house. Then little by little they crept in as gifts from friends and family.

First it was a doll or two; they sneak it in by giving Disney Barbie dolls of Belle, Cinderella and the like. Next it was a VW bug Barbie car and a dog (Tanner) that “poops.” Well the poop was thrown away, even if she had a trash can for it.

The new animation of Barbie videos is great. But animation isn’t everything, you also need a good story line. My wife, kids and I found a Barbie video that is addictive- Barbie as The Island Princess.

Barbie as The Island Princess DVD

It’s about a girl named Ro that as a child fell off a ship and lived with animal friends on an island in the South Seas. Her friends- Sagi, Tika and Azul helped raise her and travel to civilization with her when a handsome Prince Antonio happens by the Island in search of adventure.

Barbie Island Princess and Prince Antonio

Of course they fall in love, but the Prince is betrothed (what a large word) to another girl. His Father (who looks like the Burger King) says she has to marry a princess. I don’t want to spoil the best parts so you have to see it for yourself.

We also purchased the Island Princess CD and can’t get the songs out of our heads. It’s good clean fun, and catchy tunes for the family. One song about rats working to earn cheese is hilarious. I can’t get the words, “Oh can you taste it” out of my head.

Island Princess Fun,
Sam Carrara

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Wednesday, March 19th, 2008 Marketing 5 Comments

Microsoft is Buying Yahoo?

I’m either late to the party, or it really doesn’t matter. Are you a news junkie? If you are accustomed to getting your daily 5,000 forms of e-mail, fax, RSS, telephone, television and other forms of news; then you know what the title of this post means.

So you say, Sam… You’re late to the party, Yahoo said yes, no or too low… It doesn’t really matter either way. “Resistance is Futile.” (Sorry I harken back to my days of Star Trek and the Borg/Microsoft.)

Does that news really affect you? Probably not. If this doesn’t affect you, then other news probably won’t affect you either. We all have 1,440 minutes in everyday (that’s also 86,400 seconds in the day). Don’t waste them. Focus on the activities that will give you the most future value.

Will Microsoft prevail? Will some other newsgroup buy Yahoo? We shall see.

Don’t waste time,
Sam Carrara

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Monday, February 18th, 2008 Marketing 6 Comments

Check This Out- Penny DVD

Check out the site below from Robert Phillips:

http://www.cybercashology.com/practically-free-special-offer

I just got the free DVD he’s offering in the mail. I also bought the upsell because he has great information. I’ll be looking thru the material this week.

Load up on inexpensive information to jumpstart your business.

Educate Yourself,
Sam Carrara

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Wednesday, February 6th, 2008 Marketing No Comments

Product Life Cycle- Overview

Every product has a life cycle. And every product class has a life cycle. The life cycle is generally broken down into four parts. A graphical representation of the Product Life Cycle is shown below:

Product Life Cycle

The four stages are defined as: (From a business to consumer B2C point of view.) (Added links for further explanation of each stage.)

  • Introduction- Here the company tries to educate the consumer about how the product works, why its needed and work on distribution of the product.
  • Growth- Now that consumers know more about the product, companies try to build brand loyalty and increase their market share.
  • Maturity- Sales begins to slow and competitors appear to have the same or similar product. Companies are trying to defend market share.
  • Decline- A product may become obsolete, need to be revamped or just continues to make sales. Some products do not face being obsolete.

The picture shows one way a product life cycle may evolve. Sometimes it may cycle back and forth between maturity and growth due to innovations of ideas. Where is Your product on this curve? Just because it is in the Introduction or Decline stage, doesn’t mean you should or shouldn’t be marketing the product.

In future posts I will talk about each stage in more detail.

Know the Life Cycle,
Sam Carrara

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Tuesday, February 5th, 2008 Marketing 3 Comments