Category Archives: Marketing

Once Is Not Enough

How many times should I get my message out to my prospect? The answer is the same for Gen Y, Gen X, Baby Boomers, Etc. J. Conrad Levinson writes in his Guerrilla Marketing book that it actually takes nine (9) … Continue reading

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Three Sticks

Are you Three Sticks Strong (3SS)? One stick, two sticks, three sticks, red stick, more… Sounds like a Dr. Seuss book doesn’t it? What’s with all the sticks? If you take one stick like the one below, it breaks rather … Continue reading

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Whose Business Are You Building?

In your quest to get out of debt, are you thinking longterm? How are you driving traffic to your website? By PPC, articles, some other ways… If you stopped any of these methods right now, would you still get traffic? … Continue reading

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Check This Out

What is the lifetime value of a customer? Check out what James Brausch says at: http://www.jamesbrausch.org/why-would-you-want-to-know-the-lifetime-value-of-a-customer/ Know your numbers, Sam Carrara

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Taking Marketing Education Mobile

In the continual growth of this Marketing Education space, I have decided to make the site viewable on mobile phones. So if your cell phone has a WAP browser, then you will automatically see these posts properly formatted for it. … Continue reading

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