This video is already viral because: (15,622,475 views as of this post)

1. Entertain- You want to see how they will be able to adapt the original video by Michael Jackson. That many guys in orange as zombies is scary.
2. Controversial- At the beginning there is a scared “woman,” of course here it is a guy! This is a prison that uses positive reinforcement to create change in prisoners, most people think the opposite should happen in prison.
3. Slick or nor- The video is simple and zooms in and out at needed times. Not Hollywood quality, but a well rehearsed production.
4. Simple- They took the video and added some simple titles on top.

Some “take aways” from this video- Get it done and release it, it doesn’t have to be perfect. If people like it they will ask for more. They have produced more videos including songs- I Need A Hero, Hero, Do The Hustle and 24 videos total. And here’s a few words why they are doing this- “Some people really can’t believe that this prison dance actually is happening and it has proven to be an effective tool for transforming extremely negative people into positive individuals.”

This video I rate as Four Viral (out of five). This is a classic rework of the original that I watch every six months or so.

Thriller,
Sam Carrara

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Yesterday was Memorial Day, but we should remember that they service not one day a year, but all year round. We may be sleeping, eating, driving to work, enjoying time with family and they are out there Serving.

The video below has over 24 million views because it is well done and reminds us to “Remember Me.”

Thank you,
Sam Carrara

p.s. Please thank a veteran or presently serving service member.

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This video could become viral because:

1. Entertain- The video shows lots of smiling faces and some you may recognize. Some of the people in the video include goalkeeper David James, supermodel Claudia Schiffer, London’s new Mayor, Boris Johnson and former Prime Minister Tony Blair.
2. Controversial- This video is about affecting climate change. Together they have one message – little actions can make a big difference on climate change and together we can. It has a good message and is trying to appeal to a broad audience.
3. Slick or nor- This video uses classic cuts from one person to the next piecing together a message. It helps you see these are real people like you and me by towards the end people are laughing and showing clips that are almost like outtakes.
4. Simple- Create a script, ask people to say some of the lines and piece it together. No special effects were necessary, just real people wanting to raise national awareness about a Global issue- Climate Change.

This video I rate as Three Viral (out of five). The video has a good message, but there are more viral ones to come.

Together,
Sam Carrara

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Here is a short partial list of characteristics of Viral Videos:

1. They entertain. It isn’t an in your face BUY ME! You may laugh, cry or just enjoy yourself. They don’t have to market a product or service, but they can.
2. They can be controversial. If it’s boring who wants to watch it and share with others. Many times they take a stand on an issue and some company or individuals strongly disagree with what is said. They also polarize people the other way by being advocates for spreading the video. Either way the video will spread because people will say the loved or hated the video.
3. They are not slick. If the video looks like it was professionally done by Hollywood, then people tend to think there is some big marketing agency behind it working to “psychologically” manipulate you.
4. They are simple. If you analyze what the video is about and how they produced it, you realized you could have done that in a few days.

Here is an example of one Viral Video (The World’s First Bionic Burger):


Bionic Burger viral evaluation: (1,193,293 views as of this post)

1. Entertain- The story is easy to follow and has a recognizable of McDonalds. You are drawn to want to know what happens to the second burger. You will see web links on the video to find out more information about the burgers.
2. Controversial- Then you find out why it is called “Bionic.” This is something that McDonalds doesn’t want you to see. The burger is made of what??
3. Slick or not- The video isn’t crisp, but you get the main point about the burger.
4. Simple- This video was made with one actor and the director (who also acted). The main actor was a friend of the director. This video looks like it took a day or two to make.

This video I rate as Three Viral (out of five). It’s a good video, but there are more to come.


Go Viral,
Sam Carrara

p.s. I’ll be analyzing different Viral Videos to help you with marketing, stay tuned.

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]]> http://www.samcarrara.com/marketing/viral-videos-staggering-statistics/feed/ 1 http://www.samcarrara.com/marketing/going-green-or-viral-chevrolet-volt-commuter-car/ http://www.samcarrara.com/marketing/going-green-or-viral-chevrolet-volt-commuter-car/#comments Wed, 11 Apr 2007 04:36:59 +0000 Sam http://www.samcarrara.com/marketing/2007/04/11/going-green-or-viral-chevrolet-volt-commuter-car/ Well here we go… Everybody is turning Green with envy about Green Cars! Or is it just Green backs that are driving companies? Have you noticed the Theme of this post? Green!

The latest Buzz is from Chevrolet. They have a concept car that is intended for commuters that drive 40 miles and less per day. The car can travel farther than 40 miles per charge, but will then start using gasoline, E85 or biodiesel. Did I mention that you plug it in to the power grid for that 40 miles? So it can run on gasoline, E85, biodiesel or electricity (Nuclear, coal, etc.)

Enough anticipation, the car is called the Chevy Volt. On their website they advertise 150 Miles per Gallon, sounds great, lets ramp up production and send one my way to test. Its appears that the car is meant for max of 2 people, take a look at the picture and let me know what you think.



Great page, but what would make this “Volt” go Viral? Advertising is great, and spending money is great! But if it isn’t bringing Green back to you its a waste. Viral or Not, Like it or Not- What would you do to bring in Green for this Car/Product?

 

Closed Poll Results: (Video Highlights was the winner.)


Make It Viral,
Sam Carrara

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]]> http://www.samcarrara.com/marketing/going-green-or-viral-chevrolet-volt-commuter-car/feed/ 0 http://www.samcarrara.com/marketing/hammer-and-coop-viral-videos/ http://www.samcarrara.com/marketing/hammer-and-coop-viral-videos/#comments Sun, 18 Mar 2007 08:45:04 +0000 Sam http://www.samcarrara.com/marketing/2007/03/18/hammer-and-coop-viral-videos/ I went to the movies last week and saw Ghost Rider. It’s a great movie if you get a chance to see it.


During the commercials at the beginning I saw a great minute ad for a web show- Hammer and Coop. Its actually advertising for the Mini Cooper in short web episodes and a new one gets released each week. It’s really quite entertaining.Â



Think how you could use videos like this (host on Youtube) and promote your business!

Make It Viral,

Sam Carrara

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