J. Conrad Levinson writes in his Guerrilla Marketing book that it actually takes nine (9) times for the ad’s message to run before it sinks in.

Let’s look at the progress…

• The first time, the prospect pays no attention to the ad.
• The second time, it’s still virtually “invisible.”
• The third time, there is a flicker of recognition by the prospect.
• The fourth time, the prospect acknowledges the ad by viewing the advertiser as “successful.”
• The fifth time, the prospect reads the ad copy more intently, with more scrutiny.
• The sixth time, the prospect begins to consider purchasing the product.
• The seventh time, the consideration to purchase becomes more serious.
• The eighth time, the prospect plans the time to actually make the purchase.
• The ninth time “is the day you’ve been waiting for…your prospect actually makes a purchase, often with little sales resistance because the time you have taken for the prospect to notice your marketing has earned their trust in you.” Cha-Ching!

So how many times do you normally send your marketing message out?

Levinson goes on to say that “experts recommend advertising three times for credibility and seven to nine times for people to buy from you.” That’s because it’s frequency that eventually aids the message in burrowing its way into the consciousness of the reader.

Sometimes the prospect may only need 3 – 4 times. But to do it right plan on 9 times.

Once Is Not Enough,
Sam Carrara

SC Marketing Education

Upgrade your grill- Grill to the Max at:GrillAce.com

Copyright by Sam Carrara’s Marketing Education

 What is your personal debt? Oh, not much. Let’s list a few areas out…

• Credit Cards
• Mortgage (1st, 2nd and 3rd loans)
• Installment Loans (Vaccuum cleaners, furniture, pets, etc.)
• School (College, Private School for kids, etc.)
• Wedding
• Travel/Vacations

Yes, once again Sam has a depressing post. (Some of those items above are real experiences & life lessons I’ve dealt with, or still dealing with.) Let’s be real, we all have debt. Does it control you? Are you a slave to it?

Don’t you just love the bumper sticker- "I owe, I owe, it’s off to work I go."

So what to do about it? Write down all your debts.

As an example: 

Do that first then we can determine which to pay off first… (for another post)

To get more answers now, check out the book I’m reading- Your Money Counts  Specifically chapters five and six.

Let’s Get Out of Debt,
Sam Carrara

SC Marketing Education

Upgrade your grill- Grill to the Max at:GrillAce.com

Copyright by Sam Carrara’s Marketing Education

Paraphrasing, he reads to relax his brain. Sometimes you just need to put down the book about PPC, adsense, articles, Facebook, Myspace, etc. and just take a breather.

I did this recently with I Am Legend. I saw the movie, liked it and got the book for Christmas. When the book is good I’ll just burn through it.

Check out the other books I’m reading at: http://www.samcarrara.com/marketing/index.php?now_reading_library=true

If you like this part of the site, let me know in a comment. Also if you want to know where to find the WordPress plugin, let me know.

My goal is to read at least one “fun” book per month.

Now Reading,
Sam Carrara

SC Marketing Education

Upgrade your grill- Grill to the Max at:GrillAce.com

Copyright by Sam Carrara’s Marketing Education