This video could become viral because:

1. Entertain- The video shows lots of smiling faces and some you may recognize. Some of the people in the video include goalkeeper David James, supermodel Claudia Schiffer, London’s new Mayor, Boris Johnson and former Prime Minister Tony Blair.
2. Controversial- This video is about affecting climate change. Together they have one message – little actions can make a big difference on climate change and together we can. It has a good message and is trying to appeal to a broad audience.
3. Slick or nor- This video uses classic cuts from one person to the next piecing together a message. It helps you see these are real people like you and me by towards the end people are laughing and showing clips that are almost like outtakes.
4. Simple- Create a script, ask people to say some of the lines and piece it together. No special effects were necessary, just real people wanting to raise national awareness about a Global issue- Climate Change.

This video I rate as Three Viral (out of five). The video has a good message, but there are more viral ones to come.

Together,
Sam Carrara

SC Marketing Education

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