One stick, two sticks, three sticks, red stick, more… Sounds like a Dr. Seuss book doesn’t it? What’s with all the sticks?

If you take one stick like the one below, it breaks rather easily.

Now put two sticks together, its a little harder to break. Add a third and the difficulty is increased. Great we’re playing stick games! What does this have to do with my marketing efforts or building my business?

Are you only driving traffic to your website by PPC? Or articles or links, or etc.? Get yourself a few more sticks to strengthen your business. If you only have one stick like PPC and they raise cost per click, lower quality of the lead or anything else that prices you out of the game, WHAT are you going to do? Don’t rollover and cry in your Cheerios, get more sticks!

This also applies to many other areas…

• Outsourcing- Do you only have one article writer or web designer?
• SEO- Are you only optimized for G oog le?
• Web servers or Accounts- What if one of your providers shut you off or went out of business?
• This list can get quite long… Think about your 1 stick. You need some redundancy.

Get More Sticks,
Sam Carrara

SC Marketing Education

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