{"id":150,"date":"2008-05-30T09:30:07","date_gmt":"2008-05-30T13:30:07","guid":{"rendered":"http:\/\/www.samcarrara.com\/marketing\/threadless-lesson\/"},"modified":"2008-05-30T09:30:07","modified_gmt":"2008-05-30T13:30:07","slug":"threadless-lesson","status":"publish","type":"post","link":"http:\/\/www.samcarrara.com\/marketing\/threadless-lesson\/","title":{"rendered":"Threadless Lesson"},"content":{"rendered":"<p>In the June issue of <em>Inc.<\/em> magazine I read a great article about <strong><font color=\"blue\">Threadless<\/font><\/strong>. Simply they are a t-shirt company, but they are much more! They have t-shirt design contests, people vote on their favorites and only the good ones get produced.<\/p>\n<p>This is Web 2.0, having your customers telling you what they will buy. You can win $2,500 for having your shirt design picked. Read the article in print (June 2008) or online while it\u2019s still there at:<br \/>\n<a href=\"http:\/\/www.inc.com\/magazine\/20080601\/the-customer-is-the-company.html\">http:\/\/www.inc.com\/magazine\/20080601\/the-customer-is-the-company.html<\/a><\/p>\n<p>Then searching around I saw a great video interview with Jake Nickell and Jeffrey Kalmikoff from <strong><font color=\"blue\">Threadless<\/font><\/strong>. Simple questions, simple answers but insightful. Watch the video at:<br \/>\n<a href=\"http:\/\/www.horsepigcow.com\/2008\/05\/06\/the-whuffie-factor-threadless-interview\">http:\/\/www.horsepigcow.com\/2008\/05\/06\/the-whuffie-factor-threadless-interview<\/a><\/p>\n<p>What is the <u>Marketing Lesson<\/u> here?<\/p>\n<ol>\n<li>Ask your customer\u2019s what they want, give it to them.<\/li>\n<li>Repeat!<\/li>\n<\/ol>\n<p><strong>Web 2.Shirt,<br \/>\nSam Carrara<\/strong><\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>In the June issue of Inc. magazine I read a great article about Threadless. Simply they are a t-shirt company, but they are much more! They have t-shirt design contests, people vote on their favorites and only the good ones &hellip; <a href=\"http:\/\/www.samcarrara.com\/marketing\/threadless-lesson\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[2],"tags":[128,127],"class_list":["post-150","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-marketing-lesson","tag-threadless"],"_links":{"self":[{"href":"http:\/\/www.samcarrara.com\/marketing\/wp-json\/wp\/v2\/posts\/150","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.samcarrara.com\/marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.samcarrara.com\/marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.samcarrara.com\/marketing\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.samcarrara.com\/marketing\/wp-json\/wp\/v2\/comments?post=150"}],"version-history":[{"count":0,"href":"http:\/\/www.samcarrara.com\/marketing\/wp-json\/wp\/v2\/posts\/150\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.samcarrara.com\/marketing\/wp-json\/wp\/v2\/media?parent=150"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.samcarrara.com\/marketing\/wp-json\/wp\/v2\/categories?post=150"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.samcarrara.com\/marketing\/wp-json\/wp\/v2\/tags?post=150"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}