{"id":172,"date":"2009-07-15T22:35:07","date_gmt":"2009-07-16T02:35:07","guid":{"rendered":"http:\/\/www.samcarrara.com\/marketing\/?p=172"},"modified":"2009-07-15T22:35:07","modified_gmt":"2009-07-16T02:35:07","slug":"the-birth-of-a-product","status":"publish","type":"post","link":"http:\/\/www.samcarrara.com\/marketing\/the-birth-of-a-product\/","title":{"rendered":"The Birth of a Product"},"content":{"rendered":"

In the Introduction Stage<\/strong> of the product life cycle<\/strong><\/em><\/span>, you can expect that the cost of creating and advertising a product will be high; sales and profit will be low. Also in this stage, other manufacturers will wait and see if the product being introduced in the market will create demand that will ensure profit.<\/p>\n

\"Product

Product Life Cycle- Introduction<\/p><\/div>\n

For product awareness to pick up, the manufacturer should advertise the product using print, video and audio advertising, along with multiple channels of distribution. They can also spread the word by giving out samples of the products (think of sample booths at Costco or Sam\u2019s Club).<\/p>\n

Also non-traditional methods of spreading the marketing message like social media (online videos, social bookmarks, community posting and many other ways) are more ways to help create product awareness. This is a crucial stage in the products \u201clife\u201d it can become the next Cherry Coke<\/span><\/strong> or will be discontinued like Pepsi Blue<\/span><\/strong>. Both shown below with comments:<\/p>\n

\"Pepsi

Pepsi Blue was launched in the mid2002 and discontinued in 2004. Even with the heavy publicity by Britney Spears and the bands SEV and Papa Roach, it failed to be a household mainstay.<\/p><\/div>\n

\"Cherry

Cherry Coke on the other hand, is the first flavored Coke introduced by Pink Floyd to a test audience at the 1982 World\u2019s Fair. Cherry Coke is available in most of Europe, New Zealand and Japan.<\/p><\/div>\n

Introduce Your Product,
\nSamuel Carrara<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

In the Introduction Stage of the product life cycle, you can expect that the cost of creating and advertising a product will be high; sales and profit will be low. Also in this stage, other manufacturers will wait and see … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[2],"tags":[142,137,72],"class_list":["post-172","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-introduction","tag-life-cycle","tag-product"],"_links":{"self":[{"href":"http:\/\/www.samcarrara.com\/marketing\/wp-json\/wp\/v2\/posts\/172","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.samcarrara.com\/marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.samcarrara.com\/marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.samcarrara.com\/marketing\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.samcarrara.com\/marketing\/wp-json\/wp\/v2\/comments?post=172"}],"version-history":[{"count":2,"href":"http:\/\/www.samcarrara.com\/marketing\/wp-json\/wp\/v2\/posts\/172\/revisions"}],"predecessor-version":[{"id":177,"href":"http:\/\/www.samcarrara.com\/marketing\/wp-json\/wp\/v2\/posts\/172\/revisions\/177"}],"wp:attachment":[{"href":"http:\/\/www.samcarrara.com\/marketing\/wp-json\/wp\/v2\/media?parent=172"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.samcarrara.com\/marketing\/wp-json\/wp\/v2\/categories?post=172"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.samcarrara.com\/marketing\/wp-json\/wp\/v2\/tags?post=172"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}