{"id":195,"date":"2009-08-10T22:25:22","date_gmt":"2009-08-11T02:25:22","guid":{"rendered":"http:\/\/www.samcarrara.com\/marketing\/?p=195"},"modified":"2009-08-10T22:25:22","modified_gmt":"2009-08-11T02:25:22","slug":"recalibrate-your-business","status":"publish","type":"post","link":"http:\/\/www.samcarrara.com\/marketing\/recalibrate-your-business\/","title":{"rendered":"Recalibrate Your Business"},"content":{"rendered":"<p>I like running a few times a week anywhere from three to five miles at a time. Each month I\u2019ve been running a 5 kilometer (3.1 miles) race. For Christmas my wife got me a <a href=\"http:\/\/www.samcarrara.com\/nikeplus\" target=\"_blank\">Nike Plus<\/a> (Nike+) to track my distance ran and to help improve my runs. Overtime as you get better the sensor needs to be recalibrated to more accurately measure your runs.<\/p>\n<div id=\"attachment_196\" style=\"width: 142px\" class=\"wp-caption alignleft\"><a href=\"http:\/\/www.samcarrara.com\/nikeplus\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-196\" class=\"size-full wp-image-196\" title=\"Example Nike+ Pouch\" src=\"http:\/\/www.samcarrara.com\/marketing\/marketing\/wp-content\/uploads\/nikeplus-pouch.png\" alt=\"Example Nike+ Pouch\" width=\"132\" height=\"100\" \/><\/a><p id=\"caption-attachment-196\" class=\"wp-caption-text\">Example Nike+ Pouch<\/p><\/div>\n<p>Lately I have had to run farther than normal for the Nike+ to show I have run a 5K. After the first time I went to recalibrate the sensor, I thought I was okay. The next day I had a 5K race and at the end the <a href=\"http:\/\/www.samcarrara.com\/nikeplus\" target=\"_blank\">Nike+<\/a> said only 4.2 kilometers, way too short. Then I remembered that my youngest child a few days ago said, \u201cWhat\u2019s this,\u201d as she was taking the sensor out of the pouch. I checked the sensor after the race and found out it was upside down!<\/p>\n<p>I placed the sensor right-side up. Then I went to recalibrate the Nike+ again, it worked correctly this time. So now I should be good for my runs for awhile. Recalibrating applies to business also.<\/p>\n<p>Regardless of how large or small your business is, you need to occasionally need to recalibrate the business (systems, customer service, order process).<\/p>\n<p><strong><span style=\"color: #000080;\"><em>Why would you need to recalibrate?<\/em><\/span><\/strong><\/p>\n<ul>\n<li>Brand image changed<\/li>\n<li>Better technology available<\/li>\n<li>Other new products you can cross-promote<\/li>\n<li>More employees so different communication needed<\/li>\n<li>As \u201ccopy-cats\u201d abound, nichifying your products for the long-tail<\/li>\n<li>Many more reasons are possible.<\/li>\n<\/ul>\n<p><strong><em><span style=\"color: #000080;\">Taking all of these new aspects in mind, do these Action Steps:<\/span><\/em><\/strong><\/p>\n<ul>\n<li>Write down a brain storm of some changes that can be made to better meet the need of your target market.<\/li>\n<li>Then order these changes by complexity and time required.<\/li>\n<li>Immediately get the easiest three done to get some immediate impact for your company.<\/li>\n<li>Then make a plan to do one more change each week or month.<\/li>\n<\/ul>\n<p>Recalibrating is not a one-time event, any time your business changes drastically it is good to examine the changes. Also an \u201cAnnual Checkup\u201d helps to increase efficiency of the business. <span style=\"color: #ff0000;\">What can you improve right now?<\/span><\/p>\n<p><strong>Recalibrate,<br \/>\nSamuel Carrara<\/strong><\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>I like running a few times a week anywhere from three to five miles at a time. Each month I\u2019ve been running a 5 kilometer (3.1 miles) race. For Christmas my wife got me a Nike Plus (Nike+) to track &hellip; <a href=\"http:\/\/www.samcarrara.com\/marketing\/recalibrate-your-business\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[14],"tags":[152,150,149,151],"class_list":["post-195","post","type-post","status-publish","format-standard","hentry","category-advice","tag-annual-recalibrate","tag-nike-plus","tag-nike","tag-recalibrate"],"_links":{"self":[{"href":"http:\/\/www.samcarrara.com\/marketing\/wp-json\/wp\/v2\/posts\/195","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.samcarrara.com\/marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.samcarrara.com\/marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.samcarrara.com\/marketing\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.samcarrara.com\/marketing\/wp-json\/wp\/v2\/comments?post=195"}],"version-history":[{"count":2,"href":"http:\/\/www.samcarrara.com\/marketing\/wp-json\/wp\/v2\/posts\/195\/revisions"}],"predecessor-version":[{"id":198,"href":"http:\/\/www.samcarrara.com\/marketing\/wp-json\/wp\/v2\/posts\/195\/revisions\/198"}],"wp:attachment":[{"href":"http:\/\/www.samcarrara.com\/marketing\/wp-json\/wp\/v2\/media?parent=195"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.samcarrara.com\/marketing\/wp-json\/wp\/v2\/categories?post=195"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.samcarrara.com\/marketing\/wp-json\/wp\/v2\/tags?post=195"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}