{"id":90,"date":"2008-01-28T17:20:54","date_gmt":"2008-01-28T22:20:54","guid":{"rendered":"http:\/\/www.samcarrara.com\/marketing\/once-is-not-enough\/"},"modified":"2008-01-28T15:14:56","modified_gmt":"2008-01-28T20:14:56","slug":"once-is-not-enough","status":"publish","type":"post","link":"http:\/\/www.samcarrara.com\/marketing\/once-is-not-enough\/","title":{"rendered":"Once Is Not Enough"},"content":{"rendered":"<p><em>How many times should I get my message out to my prospect?<\/em> The answer is the same for Gen Y, Gen X, Baby Boomers, Etc.<\/p>\n<p>J. Conrad Levinson writes in his <a href='http:\/\/www.samcarrara.com\/a\/0618785914\/' title='Guerrilla Marketing'>Guerrilla Marketing<\/a> book that it actually takes nine (9) times for the ad\u2019s message to run before it sinks in.<\/p>\n<p><a href='http:\/\/www.samcarrara.com\/a\/0618785914\/' title='Guerrilla Marketing'><img src='http:\/\/ecx.images-amazon.com\/images\/I\/21DN0CABA1L.jpg' alt='Guerrilla Marketing' \/><\/a><\/p>\n<p>Let\u2019s look at the progress\u2026<!--more--><\/p>\n<ul>\n<li>The first time, the prospect pays no attention to the ad.<\/li>\n<li>The second time, it\u2019s still virtually \u201cinvisible.\u201d<\/li>\n<li>The third time, there is a flicker of recognition by the prospect.<\/li>\n<li>The fourth time, the prospect acknowledges the ad by viewing the advertiser as \u201csuccessful.\u201d<\/li>\n<li>The fifth time, the prospect reads the ad copy more intently, with more scrutiny.<\/li>\n<li>The sixth time, the prospect begins to consider purchasing the product.<\/li>\n<li>The seventh time, the consideration to purchase becomes more serious.<\/li>\n<li>The eighth time, the prospect plans the time to actually make the purchase.<\/li>\n<li>The ninth time \u201cis the day you\u2019ve been waiting for\u2026your prospect actually makes a purchase, often with little sales resistance because the time you have taken for the prospect to notice your marketing has earned their trust in you.\u201d <font color=\"red\">Cha-Ching!<\/font><\/li>\n<\/ul>\n<p><font color=\"blue\">So how many times do <u>you<\/u> normally send your marketing message out?<\/font><\/p>\n<p>Levinson goes on to say that \u201cexperts recommend advertising three times for credibility and seven to nine times for people to buy from you.\u201d That\u2019s because it\u2019s frequency that eventually aids the message in burrowing its way into the consciousness of the reader.<\/p>\n<p>Sometimes the prospect may only need 3 &#8211; 4 times. But to do it right plan on 9 times.<\/p>\n<p><strong>Once Is Not Enough,<br \/>\nSam Carrara<\/strong><\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>How many times should I get my message out to my prospect? The answer is the same for Gen Y, Gen X, Baby Boomers, Etc. J. Conrad Levinson writes in his Guerrilla Marketing book that it actually takes nine (9) &hellip; <a href=\"http:\/\/www.samcarrara.com\/marketing\/once-is-not-enough\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[2],"tags":[58,177],"class_list":["post-90","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-book","tag-marketing"],"_links":{"self":[{"href":"http:\/\/www.samcarrara.com\/marketing\/wp-json\/wp\/v2\/posts\/90","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.samcarrara.com\/marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.samcarrara.com\/marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.samcarrara.com\/marketing\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.samcarrara.com\/marketing\/wp-json\/wp\/v2\/comments?post=90"}],"version-history":[{"count":0,"href":"http:\/\/www.samcarrara.com\/marketing\/wp-json\/wp\/v2\/posts\/90\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.samcarrara.com\/marketing\/wp-json\/wp\/v2\/media?parent=90"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.samcarrara.com\/marketing\/wp-json\/wp\/v2\/categories?post=90"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.samcarrara.com\/marketing\/wp-json\/wp\/v2\/tags?post=90"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}