book

Once Is Not Enough

How many times should I get my message out to my prospect? The answer is the same for Gen Y, Gen X, Baby Boomers, Etc.

J. Conrad Levinson writes in his Guerrilla Marketing book that it actually takes nine (9) times for the ad’s message to run before it sinks in.

Guerrilla Marketing

Let’s look at the progress… › Continue reading

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Monday, January 28th, 2008 Marketing No Comments

Debt Got You Down?

Forget about the National Debt that is over $9 Trillion dollars! That’s over $30,000 per person.

 What is your personal debt? Oh, not much. Let’s list a few areas out…

  • Credit Cards
  • Mortgage (1st, 2nd and 3rd loans)
  • Installment Loans (Vaccuum cleaners, furniture, pets, etc.)
  • School (College, Private School for kids, etc.)
  • Wedding
  • Travel/Vacations

Yes, once again Sam has a depressing post. (Some of those items above are real experiences & life lessons I’ve dealt with, or still dealing with.) Let’s be real, we all have debt. Does it control you? Are you a slave to it? › Continue reading

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Saturday, January 19th, 2008 Finances No Comments

Some Light Reading

Do you feel like you are getting burned out? I was and then decided to put in action a tip Tim Ferriss made.

Paraphrasing, he reads to relax his brain. Sometimes you just need to put down the book about PPC, adsense, articles, Facebook, Myspace, etc. and just take a breather.

I did this recently with I Am Legend. I saw the movie, liked it and got the book for Christmas. When the book is good I’ll just burn through it.

Check out the other books I’m reading at: http://www.samcarrara.com/marketing/index.php?now_reading_library=true

If you like this part of the site, let me know in a comment. Also if you want to know where to find the WordPress plugin, let me know.

My goal is to read at least one “fun” book per month.

Now Reading,
Sam Carrara

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Tuesday, January 15th, 2008 Advice No Comments