Author Archives: Sam
How Did You Learn of the Product?
Promotion represents all of the communications that a marketer may use in the marketplace. Like marketing mix, promotion has its own ‘ingredients’ to customize your strategy. Personal selling is an effective way to manage customer relationships. Sales personnel act on … Continue reading
Determination and Local Leads
I just go back from a 21 mile run! Yes I decided to do a full marathon instead of the half. What can it teach you, DETERMINATION! Set your goal and work HARD toward it. I am giving two seminars … Continue reading
A Calamity That United a Nation
Below is a personal news report I asked one of my team members (Ingrid) to write about her experience in Manila, Philippines: “Raining? On the weekend?! C’mon!” That’s what I thought when Typhoon Ondoy (International name: Ketsana) reached Manila. The … Continue reading
Where Can I Buy It?
The 3rd ingredient of the Marketing Mix is PLACE. Place represents the location where a product can be purchased. It is often referred to as the distribution channel. It can include any physical store, as well as virtual stores on … Continue reading
How Much Is It?
Now that you have a product to sell, the next problem is what price are you going to sell it for? There are many factors to consider when deciding on a price for a product but the most important factor … Continue reading