Author Archives: Sam
Understanding Your Product
For some, a product is simply the tangible, physical entity that may be buying or selling. The product is more than just the plastic, metal, wood, electronics or other components that come together. There can be three levels of a … Continue reading
Marketing Mix- Like Baking a Cake
What is a Marketing Mix and why do I care? The Marketing Mix is probably the most famous marketing term. The term became popular after Neil H. Borden published his 1964 article, The Concept of the Marketing Mix. Borden began … Continue reading
Recalibrate Your Business
I like running a few times a week anywhere from three to five miles at a time. Each month I’ve been running a 5 kilometer (3.1 miles) race. For Christmas my wife got me a Nike Plus (Nike+) to track … Continue reading
The Death of a Product
Like everything in life, there is an ending. In the Decline Stage of the product life cycle, eventually sales begin to decline as the market becomes saturated, the product becomes technologically obsolete, or customer tastes change. If the product has … Continue reading
The Seed Becomes a Big Tree
In the Maturity Stage of the product life cycle, your product is at its peak of its life. Cost of the product continues to lower as a result of production volumes increasing and experience increasing efficiency of manufacturer. As more … Continue reading
