Author Archives: Sam

About Sam

I try to enjoy life and impart tidbits of wisdom with other people. This picture of me was taken on top of a ski slope in Aspen, Colorado after a wedding for my sister-in-law.

Where Can I Buy It?

The 3rd ingredient of the Marketing Mix is PLACE. Place represents the location where a product can be purchased. It is often referred to as the distribution channel. It can include any physical store, as well as virtual stores on … Continue reading

Posted in Marketing | Tagged , , , | 5 Comments

How Much Is It?

Now that you have a product to sell, the next problem is what price are you going to sell it for? There are many factors to consider when deciding on a price for a product but the most important factor … Continue reading

Posted in Marketing | Tagged , , , | 3 Comments

Understanding Your Product

For some, a product is simply the tangible, physical entity that may be buying or selling. The product is more than just the plastic, metal, wood, electronics or other components that come together. There can be three levels of a … Continue reading

Posted in Marketing | Tagged , , | 3 Comments

Marketing Mix- Like Baking a Cake

What is a Marketing Mix and why do I care? The Marketing Mix is probably the most famous marketing term. The term became popular after Neil H. Borden published his 1964 article, The Concept of the Marketing Mix. Borden began … Continue reading

Posted in Marketing | Tagged , , , , , , | 3 Comments

Recalibrate Your Business

I like running a few times a week anywhere from three to five miles at a time. Each month I’ve been running a 5 kilometer (3.1 miles) race. For Christmas my wife got me a Nike Plus (Nike+) to track … Continue reading

Posted in Advice | Tagged , , , | 2 Comments