Tag Archives: marketing mix
How Did You Learn of the Product?
Promotion represents all of the communications that a marketer may use in the marketplace. Like marketing mix, promotion has its own ‘ingredients’ to customize your strategy. Personal selling is an effective way to manage customer relationships. Sales personnel act on … Continue reading
Where Can I Buy It?
The 3rd ingredient of the Marketing Mix is PLACE. Place represents the location where a product can be purchased. It is often referred to as the distribution channel. It can include any physical store, as well as virtual stores on … Continue reading
How Much Is It?
Now that you have a product to sell, the next problem is what price are you going to sell it for? There are many factors to consider when deciding on a price for a product but the most important factor … Continue reading
Understanding Your Product
For some, a product is simply the tangible, physical entity that may be buying or selling. The product is more than just the plastic, metal, wood, electronics or other components that come together. There can be three levels of a … Continue reading
Marketing Mix- Like Baking a Cake
What is a Marketing Mix and why do I care? The Marketing Mix is probably the most famous marketing term. The term became popular after Neil H. Borden published his 1964 article, The Concept of the Marketing Mix. Borden began … Continue reading
