Tag Archives: promotion

How Did You Learn of the Product?

Promotion represents all of the communications that a marketer may use in the marketplace. Like marketing mix, promotion has its own ‘ingredients’ to customize your strategy. Personal selling is an effective way to manage customer relationships. Sales personnel act on … Continue reading

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Marketing Mix- Like Baking a Cake

What is a Marketing Mix and why do I care? The Marketing Mix is probably the most famous marketing term. The term became popular after Neil H. Borden published his 1964 article, The Concept of the Marketing Mix. Borden began … Continue reading

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