ppc
Three Sticks
Are you Three Sticks Strong (3SS)?
One stick, two sticks, three sticks, red stick, more… Sounds like a Dr. Seuss book doesn’t it? What’s with all the sticks?
If you take one stick like the one below, it breaks rather easily.
Now put two sticks together, its a little harder to break. Add a third and the difficulty is increased. Great we’re playing stick games! What does this have to do with my marketing efforts or building my business?
Are you only driving traffic to your website by PPC? Or articles or links, or etc.? Get yourself a few more sticks to strengthen your business. If you only have one stick like PPC and they raise cost per click, lower quality of the lead or anything else that prices you out of the game, WHAT are you going to do? Don’t rollover and cry in your Cheerios, get more sticks!
This also applies to many other areas…
- Outsourcing- Do you only have one article writer or web designer?
- SEO- Are you only optimized for G oog le?
- Web servers or Accounts- What if one of your providers shut you off or went out of business?
- This list can get quite long… Think about your 1 stick. You need some redundancy.
Get More Sticks,
Sam Carrara
Whose Business Are You Building?
In your quest to get out of debt, are you thinking longterm?
How are you driving traffic to your website? By PPC, articles, some other ways… If you stopped any of these methods right now, would you still get traffic?
- PPC- No $ to search engines means traffic stops. This also means that continuing PPC builds G,M,Y businesses more than yours.
- Articles- You put them out there. They drive traffic, but it will decrease over time. Want to know what else you can do with a written article??
Look at what you’re doing right now… Is it growing your business or just wasting time? If it’s wasting time, STOP IT! If it is building your business, do MORE of it AND write down the process. This process can be used for outsourcers to multiply what you are doing.
(If you are working for someone else and they pay you, do your best for them. BUT, when the whistle blows get working on your business.)
Build Your Business,
Sam Carrara
There is More to Life Than Google, Yahoo or Microsoft Traffic
Are you depending on Google, Yahoo or Microsoft for your search traffic? How much money and time are you willing to spend to get a good top 20 (top 10 is better and more expensive) natural search listing for your preferred terms. (Not for “Bathing Chipmunks” or “Cross Stitch Patterns”, unless that’s your niche.)
It’s even more expensive if you want to go the paid route or PPC (Price Per Click). You can be successful at PPC, but you need a little cash and a sales page that converts. I’ll cover PPC more in another post.
Go to this site to find a plethora of Alternative Search Engines to be listed on:
http://www.readwriteweb.com/archives/top_100_alt_search_engines_april07.php
You could rank better in these small ponds, save time and money. Stop lining the pockets of Microsoft, Yahoo and Google for your traffic. More for later…
Be Alternative,
Sam Carrara
p.s. Save PPC dollars, advertise on this blog for $5,000 per month (125×125 graphic). I thought I’d try it out.
