In the Introduction Stage of the product life cycle, you can expect that the cost of creating and advertising a product will be high; sales and profit will be low. Also in this stage, other manufacturers will wait and see if the product being introduced in the market will create demand that will ensure profit.
For product awareness to pick up, the manufacturer should advertise the product using print, video and audio advertising, along with multiple channels of distribution. They can also spread the word by giving out samples of the products (think of sample booths at Costco or Sam’s Club).
Also non-traditional methods of spreading the marketing message like social media (online videos, social bookmarks, community posting and many other ways) are more ways to help create product awareness. This is a crucial stage in the products “life” it can become the next Cherry Coke or will be discontinued like Pepsi Blue. Both shown below with comments:
Introduce Your Product,