In the June issue of Inc. magazine I read a great article about Threadless. Simply they are a t-shirt company, but they are much more! They have t-shirt design contests, people vote on their favorites and only the good ones get produced.

This is Web 2.0, having your customers telling you what they will buy. You can win $2,500 for having your shirt design picked. Read the article in print (June 2008) or online while it’s still there at:
http://www.inc.com/magazine/20080601/the-customer-is-the-company.html

Then searching around I saw a great video interview with Jake Nickell and Jeffrey Kalmikoff from Threadless. Simple questions, simple answers but insightful. Watch the video at:
http://www.horsepigcow.com/2008/05/06/the-whuffie-factor-threadless-interview

What is the Marketing Lesson here?

1. Ask your customer’s what they want, give it to them.
2. Repeat!

Web 2.Shirt,
Sam Carrara

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