In the June issue of Inc. magazine I read a great article about Threadless. Simply they are a t-shirt company, but they are much more! They have t-shirt design contests, people vote on their favorites and only the good ones get produced.
This is Web 2.0, having your customers telling you what they will buy. You can win $2,500 for having your shirt design picked. Read the article in print (June 2008) or online while it’s still there at:
Then searching around I saw a great video interview with Jake Nickell and Jeffrey Kalmikoff from Threadless. Simple questions, simple answers but insightful. Watch the video at:
What is the Marketing Lesson here?
- Ask your customer’s what they want, give it to them.
They are a cool company, I like browsing their shirts to see the creativity. Long live Threadless!
I have bought off threadless a couple of times. They have a great community there.
That is a nice thing to collect marketing lessons from our experiences. Finding a new idea in marketing will be a turning point in the world marketing. So keep on thinking about marketing