Tag Archives: overview
Marketing Mix- Like Baking a Cake
What is a Marketing Mix and why do I care? The Marketing Mix is probably the most famous marketing term. The term became popular after Neil H. Borden published his 1964 article, The Concept of the Marketing Mix. Borden began … Continue reading
Posted in Marketing
Tagged bake a cake, marketing mix, overview, place, price, Product, promotion
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The Journey of a Product
Have you ever wondered how a product is created? Can you think of a product that was a big hit back in the day but not available now? Some say that a product has a life cycle like Mother Nature. … Continue reading
